Chief / Founder
Jacob Holguin aka ADVI is a Los Angeles based DJ/Producer born on January 1, 1986. ADVI is pronounced “86.” Born and raised on the East Coast in Connecticut- Jacob became heavily influenced by electronic music at the young age of 9. Since then, Jacob moved to Los Angeles, CA- dedicated his life to creating and expressing himself through music and runs an Awake & Conscious Art/ DJ Collective called the “3rd Eye Tribe.”
ADVI is a familiar name in the LA Underground scene. He began DJing events in 2012 and can most commonly be seen playing sets at Avalon & Los Globos After hours aside from a slew of regular “Secret Location” Warehouse Events. Some of ADVI’s biggest influences include; Pete Tong, Carl Cox, Mark Knight & Eric Prydz. ADVI’s sound can be described as dark, groovy, hypnotic & melodic. ADVI is also a resident DJ for the popular- Modern Disco Ambassadors and Lab Sessions on Subliminal Radio. If you don’t get a chance to make it out to one of his shows, ADVI is aired globally through his Lab Sessions Residency with Subliminal Radio on the last Friday of every month.
From House to Progressive, and everything in between, a sense of control is paramount to a tight track - it contains a sound that is balanced, and arranged with a high attention to detail; it allows the producer to maximise the effect of subtle creative decisions that essentially defines their unique sound.For Californian producer/DJ, Marlo Morales, this is no exception. Inspired by a master of the genre in the likes of Joris Voorn, Morales boasts an uprightly, forward-heading sound, both in the studio and behind the decks.From the age of 21, Morales ditched his gig as a punk rock guitarist, and instead dedicated hours learning the ropes of audio mixdown and arrangement, whilst carving out a recognizable electronic sound. As a result, his sound is refined and tasteful, culminating in the creation of unique atmospheres from track to track - whether it be a smooth, tech house roller for those Sunday sessions, or a late night 2am bumper to drive the party.Soon after diving into audio production, Morales found himself behind a Pioneer setup and never looked back. At the mixer, Morales’ style is a testament to what a selektor is supposed to be - spontaneous; with an eye on the decks and one on the dance floor; he spins with both the crowd and himself as an artist in mind.With numerous mixes featured on the Lab Sessions podcast, of which Morales manages himself; and forthcoming releases and remixes on labels, 70x7 Records, and Subtone Records, respectively, MM is set to be in a position that sees his eclectic brand of electronic music make it with the likes of Max Cooper, Florian Meindl, Sasha, and Voorn, himself.